Social Campaign

Mont Blanc / Collodi

About the Project

Montblanc wanted to pay tribute to the author of one of the most famous fairytale in the world - Carlo Collodii's Pinocchio. They released a limited edition pen engraved with characters from the story and package celebrating the world of the author and his characters.

Agency

Client - Mont Blanc
Agency - Scholz & Volkmer
Country - Germany

Role

Art Direction

Social Campaign

Mont Blanc / Collodi

About the Project

Montblanc wanted to pay tribute to the author of one of the most famous fairytale in the world - Carlo Collodii's Pinocchio. They released a limited edition pen engraved with characters from the story and package celebrating the world of the author and his characters.

Agency

Client - Mont Blanc
Agency - Scholz & Volkmer
Country - Germany

Role

Art Direction

Social Campaign

Mont Blanc / Collodi

About the Project

Montblanc wanted to pay tribute to the author of one of the most famous fairytale in the world - Carlo Collodii's Pinocchio. They released a limited edition pen engraved with characters from the story and package celebrating the world of the author and his characters.

Agency

Client - Mont Blanc
Agency - Scholz & Volkmer
Country - Germany

Role

Art Direction

A Social Story

What we created in the end, was a picturesque digital experience for the exclusive pen that takes the user through the timeless story and its themes with little modern social media twists to connect the audience. Using the figures from the Pinocchio story (also incorporated in the pen design), an illustrated story book was created with origami-styled paper elements and textures. The pen is integrated into a stylized re-enactment of Collodi’s world. The idea was to animate this storybook world with the characters of the story to bring the pen and its characters to life.

A Social Story

What we created in the end, was a picturesque digital experience for the exclusive pen that takes the user through the timeless story and its themes with little modern social media twists to connect the audience. Using the figures from the Pinocchio story (also incorporated in the pen design), an illustrated story book was created with origami-styled paper elements and textures. The pen is integrated into a stylized re-enactment of Collodi’s world. The idea was to animate this storybook world with the characters of the story to bring the pen and its characters to life.

A Social Story

What we created in the end, was a picturesque digital experience for the exclusive pen that takes the user through the timeless story and its themes with little modern social media twists to connect the audience. Using the figures from the Pinocchio story (also incorporated in the pen design), an illustrated story book was created with origami-styled paper elements and textures. The pen is integrated into a stylized re-enactment of Collodi’s world. The idea was to animate this storybook world with the characters of the story to bring the pen and its characters to life.

hello@pyko.net   |   US: +1.678.666.0099 |   DE: +49.1634693379

©2024

hello@pyko.net
US: +1.678.666.0099
DE: +49.1634693379

©2024

hello@pyko.net   |   US: +1.678.666.0099 |   DE: +49.1634693379

©2024