What we created in the end, was a picturesque digital experience for the exclusive pen that takes the user through the timeless story and its themes with little modern social media twists to connect the audience. Using the figures from the Pinocchio story (also incorporated in the pen design), an illustrated story book was created with origami-styled paper elements and textures. The pen is integrated into a stylized re-enactment of Collodi’s world. The idea was to animate this storybook world with the characters of the story to bring the pen and its characters to life.