I originally trained and studied as a visual artist and filmmaker. So it’s no wonder I still believe there’s more to what we do than just advertising/marketing; tapping into something more psychological/emotional in the stories we tell.

Storytelling doesn't belong to any one medium, but should be the goal of every medium. Learning how to apply that to Causes, Advertising, Design, Marketing or Branding was just the next natural step. I've worked as a Designer, Art Director, Brand Strategist Creative Director, Strategic thinker and creative sherpa with over 20 years of experience on the creation side of advertising, marketing, and digital realms.

Expertise in crafting smarter creative solutions for business objectives, amplifying communication and unlocking brand clarity with a focus on storytelling and strategic thinking. Proven consistently in my ability to adapt, shift gears and excel in everything from campaign ideation, UX/UI, motion design to design systems and beyond. Bringing human insights to life through innovative design and big-picture ideation.

On a secret mission to make complex things more simple.