Reebok Classics needed a whole lot of production for their limited edition footwear line that nbot just looked amazing, but adhered to strict brand and style guidelines while still pushing the creative boundaries of the product. Starting from just a box of shoe samples, we were tasked with orchestrating and executing photo shoots, and then guiding the photo retouching and editing of assets into in-store collateral and retail activation toolkits to be used across Asian and European markets. The journey included the entire creative production process, from initial concept to final execution. Our team organized and managed photo shoots and meticulous art dirction in alignment with Reebok’s brand and style guidelines while still conveying fresh and engaging campaign ideas. Beyond production, we translated the visual assets into compelling in-store collateral and retail activations. We also crafted detailed art direction toolkits for social media and retail use, tailored for consistency and impact across different markets in Asia and Europe.