REBRAND / ACTIVATION
REEBOK Activation Tool Kit / Ventilator
About the Project
For this project, Reebok Classics tasked us with creating an activation campaign for Reebok's special edition Reflective Venitlators that not only drove awareness, but people into retail stores as well. As the shoes really come alive at night, our strategy involved integrating a memorable activation event with the night life in and around clubs in European market.
Agency
Client - Reebok Classics
Agency - Iris Worldwide
Country - US
Role
Assoc. Creative Director Additional: Layout/design, Campaign Concept, Marketing Toolkit
REBRAND / ACTIVATION
REEBOK Activation Tool Kit / Ventilator
About the Project
For this project, Reebok Classics tasked us with creating an activation campaign for Reebok's special edition Reflective Venitlators that not only drove awareness, but people into retail stores as well. As the shoes really come alive at night, our strategy involved integrating a memorable activation event with the night life in and around clubs in European market.
Agency
Client - Reebok Classics
Agency - Iris Worldwide
Country - US
Role
Assoc. Creative Director Additional: Layout/design, Campaign Concept, Marketing Toolkit
REBRAND / ACTIVATION
REEBOK Activation Tool Kit / Ventilator
About the Project
For this project, Reebok Classics tasked us with creating an activation campaign for Reebok's special edition Reflective Venitlators that not only drove awareness, but people into retail stores as well. As the shoes really come alive at night, our strategy involved integrating a memorable activation event with the night life in and around clubs in European market.
Agency
Client - Reebok Classics
Agency - Iris Worldwide
Country - US
Role
Assoc. Creative Director Additional: Layout/design, Campaign Concept, Marketing Toolkit
Secret Street Parties
Our answer: Involve local djs to create a series of mini (in a flash) events popping up across locations in major cities to drive to retail and ultimately lead up to the main event; a reflective release party featuring original music from local dj's to present some original shoes.
Secret Street Parties
Our answer: Involve local djs to create a series of mini (in a flash) events popping up across locations in major cities to drive to retail and ultimately lead up to the main event; a reflective release party featuring original music from local dj's to present some original shoes.
Toolkits for easy adoption
As most of these activation toolkits were destined for the Asian market, we never cound find when or where the activations are implemented. But as is always the case in good ideation, the campaign was scalable to be adapted to any budget or region.
Toolkits for easy adoption
As most of these activation toolkits were destined for the Asian market, we never cound find when or where the activations are implemented. But as is always the case in good ideation, the campaign was scalable to be adapted to any budget or region.
hello@pyko.net | US: +1.678.666.0099 | DE: +49.1634693379
©2024
hello@pyko.net | US: +1.678.666.0099 | DE: +49.1634693379
©2024
hello@pyko.net
US: +1.678.666.0099
DE: +49.1634693379
©2024