Brand Relaunch / Rebranding
Milka / Activation
About the Project
New Brand Identity launch for Germany’s favorite nostalgic chocolate! Campaign concept development, campaign identity design, and campaign asset development.
Agency
Client- Milka
Agency- Ogilvy (Frankfurt)
Country- Germany
Role
Assoc. Creative Director Visual Identity Adaptation, Campaign Concept,
Brand Relaunch / Rebranding
Milka / Activation
About the Project
New Brand Identity launch for Germany’s favorite nostalgic chocolate! Campaign concept development, campaign identity design, and campaign asset development.
Agency
Client- Milka
Agency- Ogilvy (Frankfurt)
Country- Germany
Role
Assoc. Creative Director Visual Identity Adaptation, Campaign Concept,
Brand Relaunch / Rebranding
Milka / Activation
About the Project
New Brand Identity launch for Germany’s favorite nostalgic chocolate! Campaign concept development, campaign identity design, and campaign asset development.
Agency
Client- Milka
Agency- Ogilvy (Frankfurt)
Country- Germany
Role
Assoc. Creative Director Visual Identity Adaptation, Campaign Concept,
Adapting a new look
In addition to producing just a lot of assets, we were tasked with resolving a lot of little graphic treatments to make the new identity work within any channel that was part of the activation. So a lot of design prototyping had to take place to lock it all in place and update guidelines for all Social, Print, digital and Outdoor ad spaces.
Adapting a new look
In addition to producing just a lot of assets, we were tasked with resolving a lot of little graphic treatments to make the new identity work within any channel that was part of the activation. So a lot of design prototyping had to take place to lock it all in place and update guidelines for all Social, Print, digital and Outdoor ad spaces.
Adapting a new look
In addition to producing just a lot of assets, we were tasked with resolving a lot of little graphic treatments to make the new identity work within any channel that was part of the activation. So a lot of design prototyping had to take place to lock it all in place and update guidelines for all Social, Print, digital and Outdoor ad spaces.
Activation Campaigns
A large part of the efforts on this campaign was time we spent fleshing out new activation ideas to fit into various stages of the greater rebranding campain for the year. A lot of the strategy centered around anticipating any fan pushback on changing the recipe and look of their favorite chocolate. We were able to experiment here with some fun ideas around flipping expectations and the unexpected on its head.
Activation Campaigns
A large part of the efforts on this campaign was time we spent fleshing out new activation ideas to fit into various stages of the greater rebranding campain for the year. A lot of the strategy centered around anticipating any fan pushback on changing the recipe and look of their favorite chocolate. We were able to experiment here with some fun ideas around flipping expectations and the unexpected on its head.
Activation Campaigns
A large part of the efforts on this campaign was time we spent fleshing out new activation ideas to fit into various stages of the greater rebranding campain for the year. A lot of the strategy centered around anticipating any fan pushback on changing the recipe and look of their favorite chocolate. We were able to experiment here with some fun ideas around flipping expectations and the unexpected on its head.
hello@pyko.net | US: +1.678.666.0099 | DE: +49.1634693379
©2024
hello@pyko.net
US: +1.678.666.0099
DE: +49.1634693379
©2024
hello@pyko.net | US: +1.678.666.0099 | DE: +49.1634693379
©2024