One of the impact missions for FOTF is aiming to support smaller NGOs that support indigenous medicinal plant knowledge and preservation. Once hitting the market, the brand plans on arranging several relationships to share portions of proceeds and promote awareness with groups such as IPCI (Indigenous Peyote Conservation Initiative). In initial planning with FOTF, we helped in aligning this impact vision with the brand persona and identity design to reflect their mission. For the packaging design and social assets, we integrated motifs of traditional/indigenous symbols from both Australia & Americas to connect the underlying cause to the design.