The thesis is, that a smarter balance of strategy + creative can solve business problems, guide missions and help transform organizations for “good”. Why do it you might ask? Because our world needs all the help it can get and the social economy plays a crucial role in doing that. But a lot of nonprofits and cause-driven businesses fall behind in presenting themselves competitively. That’s why we think bringing the tools and talents of the creative industry to the social sector can raise their effectiveness to make a world of change for all of us. We believe good causes deserve to be as captivating as smartphones and sports cars.