Social Campaign
Mini / Inner Paceman
About the Project
Mini asked us to create a social campaign to promote the launch of the MINI Paceman to appeal to city-dwelling tastemakers. We set out to create a kind of “choose your own adventure” personality test drive that let users learn about the car while discovering their “inner Paceman.” By taking virtual test-drives, users were treated to an immersive experience that revealed the urban adventurer within.
Agency
Client - Mini Europe
Agency - TLGG
Country - Germany
Role
Creative Director. Addt’l Roles: Photo compositing, UX Design, Motion Design, Concept, 3D design, Photoshoot Producer, Layout/Design, Photo Editing
Social Campaign
Mini / Inner Paceman
About the Project
Mini asked us to create a social campaign to promote the launch of the MINI Paceman to appeal to city-dwelling tastemakers. We set out to create a kind of “choose your own adventure” personality test drive that let users learn about the car while discovering their “inner Paceman.” By taking virtual test-drives, users were treated to an immersive experience that revealed the urban adventurer within.
Agency
Client - Mini Europe
Agency - TLGG
Country - Germany
Role
Creative Director. Addt’l Roles: Photo compositing, UX Design, Motion Design, Concept, 3D design, Photoshoot Producer, Layout/Design, Photo Editing
Social Campaign
Mini / Inner Paceman
About the Project
Mini asked us to create a social campaign to promote the launch of the MINI Paceman to appeal to city-dwelling tastemakers. We set out to create a kind of “choose your own adventure” personality test drive that let users learn about the car while discovering their “inner Paceman.” By taking virtual test-drives, users were treated to an immersive experience that revealed the urban adventurer within.
Agency
Client - Mini Europe
Agency - TLGG
Country - Germany
Role
Creative Director. Addt’l Roles: Photo compositing, UX Design, Motion Design, Concept, 3D design, Photoshoot Producer, Layout/Design, Photo Editing
A Personality Test Drive
In aligning with the TVC and greater campaign concept, the test could geolocate each user to add real world suggestions for exploring their city and area to inspire their inner urban pioneer.
A Personality Test Drive
In aligning with the TVC and greater campaign concept, the test could geolocate each user to add real world suggestions for exploring their city and area to inspire their inner urban pioneer.
A Personality Test Drive
In aligning with the TVC and greater campaign concept, the test could geolocate each user to add real world suggestions for exploring their city and area to inspire their inner urban pioneer.
Expanded Campaign
The original concept for finding "Your Inner Paceman" in the digital/social campaign resonated so well with the client, that they actually adapted the concept into new video series and social campaigns. In one case an Italian trendsetting aesthete exploring the best spots around Milan Design Week for discovering the hidden gems and cultural spots for those in the know.
Expanded Campaign
The original concept for finding "Your Inner Paceman" in the digital/social campaign resonated so well with the client, that they actually adapted the concept into new video series and social campaigns. In one case an Italian trendsetting aesthete exploring the best spots around Milan Design Week for discovering the hidden gems and cultural spots for those in the know.
Expanded Campaign
The original concept for finding "Your Inner Paceman" in the digital/social campaign resonated so well with the client, that they actually adapted the concept into new video series and social campaigns. In one case an Italian trendsetting aesthete exploring the best spots around Milan Design Week for discovering the hidden gems and cultural spots for those in the know.
hello@pyko.net | US: +1.678.666.0099 | DE: +49.1634693379
©2024
hello@pyko.net
US: +1.678.666.0099
DE: +49.1634693379
©2024
hello@pyko.net | US: +1.678.666.0099 | DE: +49.1634693379
©2024