In-Store + Digital ACTIVATION
REEBOK / Pump Digital Activation
About the Project
Reebok asked us to come up with some activation campaign ideas to help celebrate the 25th anniversary of the Pump while driving people in store to participate in the celebration. To reverberate the bigger idea, that every time you pump, something awesome happens. Our answer: Introduce people to the laws of Pumpography..attaching acts of greatness to every pump. Allowing users to "pump" their photo for a chance to win big prizes from Reebok, or even a trip to Faces and Laces sneaker festival in Moscow.
Agency
Client - Reebok Classics
Agency - Iris Worldwide
Country - US
Role
Assoc. Creative Director.
In-Store + Digital ACTIVATION
REEBOK / Pump Digital Activation
About the Project
Reebok asked us to come up with some activation campaign ideas to help celebrate the 25th anniversary of the Pump while driving people in store to participate in the celebration. To reverberate the bigger idea, that every time you pump, something awesome happens. Our answer: Introduce people to the laws of Pumpography..attaching acts of greatness to every pump. Allowing users to "pump" their photo for a chance to win big prizes from Reebok, or even a trip to Faces and Laces sneaker festival in Moscow.
Agency
Client - Reebok Classics
Agency - Iris Worldwide
Country - US
Role
Assoc. Creative Director.
In-Store + Digital ACTIVATION
REEBOK / Pump Digital Activation
About the Project
Reebok asked us to come up with some activation campaign ideas to help celebrate the 25th anniversary of the Pump while driving people in store to participate in the celebration. To reverberate the bigger idea, that every time you pump, something awesome happens. Our answer: Introduce people to the laws of Pumpography..attaching acts of greatness to every pump. Allowing users to "pump" their photo for a chance to win big prizes from Reebok, or even a trip to Faces and Laces sneaker festival in Moscow.
Agency
Client - Reebok Classics
Agency - Iris Worldwide
Country - US
Role
Assoc. Creative Director.
Pump and great things happen
Every time you pump, something awesome happens.That’s the basic law of pumpography, and the world has understood it from the moment Dee Brown blew theworld away with his legendary dunk in 1991. This idea works in a variety of unexpected ways. Whether it’s surprise and delight at the retail level, or a full-on spectacle at the festival level, it’s time to give the world some fun reminders that every pump starts something great.
Pump and great things happen
Every time you pump, something awesome happens.That’s the basic law of pumpography, and the world has understood it from the moment Dee Brown blew theworld away with his legendary dunk in 1991. This idea works in a variety of unexpected ways. Whether it’s surprise and delight at the retail level, or a full-on spectacle at the festival level, it’s time to give the world some fun reminders that every pump starts something great.
Pump and great things happen
Every time you pump, something awesome happens.That’s the basic law of pumpography, and the world has understood it from the moment Dee Brown blew theworld away with his legendary dunk in 1991. This idea works in a variety of unexpected ways. Whether it’s surprise and delight at the retail level, or a full-on spectacle at the festival level, it’s time to give the world some fun reminders that every pump starts something great.
hello@pyko.net | US: +1.678.666.0099 | DE: +49.1634693379
©2024
hello@pyko.net
US: +1.678.666.0099
DE: +49.1634693379
©2024
hello@pyko.net | US: +1.678.666.0099 | DE: +49.1634693379
©2024