Website / Campaign / UI / UX
Ikea Family / "Hej Community"
About the Project
IKEA Germany asked us to bring its customer relationship program to life and give it a place to live online. It meant not only a huge strategic and design task, but a clever way to activate it nationwide. And being Ikea, it had to be useful and come with all the parts (and allen wrenches) right out of the box. Working with the digital team at Ogilvy Frankfurt, I helped lead the design process in creating the first IKEA Family Hej! Community.
Agency
Client- Ikea Family
Agency- Ogilvy (Frankfurt)
Country- Germany
Role
Lead Creative. UX/UI, Interaction Design, Concept, Production
Website / Campaign / UI / UX
Ikea Family / "Hej Community"
About the Project
IKEA Germany asked us to bring its customer relationship program to life and give it a place to live online. It meant not only a huge strategic and design task, but a clever way to activate it nationwide. And being Ikea, it had to be useful and come with all the parts (and allen wrenches) right out of the box. Working with the digital team at Ogilvy Frankfurt, I helped lead the design process in creating the first IKEA Family Hej! Community.
Agency
Client- Ikea Family
Agency- Ogilvy (Frankfurt)
Country- Germany
Role
Lead Creative. UX/UI, Interaction Design, Concept, Production
Website / Campaign / UI / UX
Ikea Family / "Hej Community"
About the Project
IKEA Germany asked us to bring its customer relationship program to life and give it a place to live online. It meant not only a huge strategic and design task, but a clever way to activate it nationwide. And being Ikea, it had to be useful and come with all the parts (and allen wrenches) right out of the box. Working with the digital team at Ogilvy Frankfurt, I helped lead the design process in creating the first IKEA Family Hej! Community.
Agency
Client- Ikea Family
Agency- Ogilvy (Frankfurt)
Country- Germany
Role
Lead Creative. UX/UI, Interaction Design, Concept, Production
Interactive Room Planner
Building off the basic structure of an online forum, we created a virtual community hub where IKEA fans get inspiration from experts, trade tips and ideas with each other, and even build their own virtual rooms using popup mobile greenscreen boxes at retail locations that toured throughout Germany. The IKEA Family Hej! Community was a huge success that enhanced consumers’ relationship with the brand, and deepened relationships, while giving IKEA a platform to communicate with its customers.
Interactive Room Planner
Building off the basic structure of an online forum, we created a virtual community hub where IKEA fans get inspiration from experts, trade tips and ideas with each other, and even build their own virtual rooms using popup mobile greenscreen boxes at retail locations that toured throughout Germany. The IKEA Family Hej! Community was a huge success that enhanced consumers’ relationship with the brand, and deepened relationships, while giving IKEA a platform to communicate with its customers.
Interactive Room Planner
Building off the basic structure of an online forum, we created a virtual community hub where IKEA fans get inspiration from experts, trade tips and ideas with each other, and even build their own virtual rooms using popup mobile greenscreen boxes at retail locations that toured throughout Germany. The IKEA Family Hej! Community was a huge success that enhanced consumers’ relationship with the brand, and deepened relationships, while giving IKEA a platform to communicate with its customers.
hello@pyko.net | US: +1.678.666.0099 | DE: +49.1634693379
©2024
hello@pyko.net | US: +1.678.666.0099 | DE: +49.1634693379
©2024
hello@pyko.net
US: +1.678.666.0099
DE: +49.1634693379
©2024