We started by crafting unique visual stories for each sneaker in the GEL series, ensuring that every concept highlighted the distinct features and style of the shoes. Our team managed the entire production process, organizing photo shoots and creating visual compositions that captured the essence of the GEL series. These visual assets were designed to be versatile, working well on social media channels and in retail settings. The social media stories we developed resonated so well with the client that they decided to extend these concepts into their retail spaces. The result was a cohesive and engaging visual identity for the GEL series that not only performed well online but also enhanced the in-store experience for customers. The uniqueness of the visual creative concepts into both digital and physical spaces helped Asics Tiger showcase their special edition sneakers in an elevated visual language that was both tactile and sensorial.