Even though some project campaigns haven’t been realized yet, we strongly believe in the bigger concept. “Inverted” CSR campaigns (from the interest of the cause-side) that match Brands with activism, to create win-win-win stories with creatives-causes-brands. The basic concept here is to build an “inverted” csr campaign with a popular camera brand.
Approach a camera brand with existing csr programs and propose donation of professional camera equipment for yoni to high-quality new content. In exchange, we create a campaign from that content to be shared across the brand’s social networks. We tell a story of a company who cares, generate some brand love, give a cause a platform and amplify awareness. By leveraging the brand’s social network’s millions of followers, we drive action and donation to the cause.